4.28.2010

PROUD RACE

...93 'TIL INFINITY...

SPRING SUMMER '10




Still sticking to their trademark minimal and gender-neutral style, each piece was somehow inspired by memories of the '90s; Tori Spelling, The Craft and grunge are some of the inspiration for the clothes. These pieces were made contemporary to easily incorporate it into an existing wardrobe creating a distinct identity.




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cobwebs forever

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lace leggings have never looked this opulent and modern


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photography by Everywhere We Shoot

When you are just so queasy of all the tacky, bland, elementary apparels that is being paraded in the market, its is but wise to explore the direct opposite of mainstream.. branded it may be but after all, arent we deserving for clothes that are CREATED ?

It was November last year that Ive personally visited their store at Serendra Backstage. the store was small and if im not mistaken, all the proud race goodies are hanging on a long rack on one side. but in that rack, every piece was different from another. It was a magical yet substantial experience.
shredded shirts with padding, leather leggings, embellished tee, tailored coats...i was lucky to buy a shirt for a friend and she liked it needless to say.

Thats why im so excited to tell you guys about their SPRING SUMMER 2010 lookbook. Good job for choosing MARITA GANSE for the shoot. The dynamic duo RIK RASOS and PAT MOSBY did a great job and i respect them so much. I personally love the andryogyny and its minimalist avant garde aesthetic which is still wearable. I must say that its definitely not for the faint hearted and the generic-loving crowd.Not yer usual retail store either. oh im so excited to own the n1 crush tee! wear PROUDRACE!



check out their online store proudrace.tk/
also available at www.theblackmarket.sg/