3.11.2012

SHINY Lookbook BTS

As for the Paradigm Shift lookbook, we've worked with a different set of team. The lookbook was shot a week before the video due to availability issues but me and Mike were so glad that things worked out even if they were unplanned. For the lookbook, our resident photographer Edrick Bruel took charge. Keywords like fun, young, crazy guided him all throughout. We couldn't thank enough my Gold Dot team for the location which is the actual office. We were like kids playing LETS PRETEND. Funny how we do grown up stuff and still be silly like 3rd graders. Jannelle Duazo took charge with the grooming while Ally did the hair. Of course, I did Roy Back's make up... of course, who else should?chos!



I love that there's a sheer chemistry between Roy Back and Karla Tan . Sweet , a bit awkward but just right. The kind of "lovers who only met 2 days ago" - kind of relationship.

It was funny how I booked Karla to be the model. Jannelle was facebook-ing after work and she showed me a photo of Karla. They're related. The moment I saw the photo of her in sweatpants and backpack, i fell in love with her face. Juvenile , unadulterated.




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designer /model Roy Back


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Karla Tan... fresh~!

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inside the stockroom
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LOVE SHIRT


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