4.28.2010

PROUD RACE

...93 'TIL INFINITY...

SPRING SUMMER '10




Still sticking to their trademark minimal and gender-neutral style, each piece was somehow inspired by memories of the '90s; Tori Spelling, The Craft and grunge are some of the inspiration for the clothes. These pieces were made contemporary to easily incorporate it into an existing wardrobe creating a distinct identity.




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cobwebs forever

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lace leggings have never looked this opulent and modern


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photography by Everywhere We Shoot

When you are just so queasy of all the tacky, bland, elementary apparels that is being paraded in the market, its is but wise to explore the direct opposite of mainstream.. branded it may be but after all, arent we deserving for clothes that are CREATED ?

It was November last year that Ive personally visited their store at Serendra Backstage. the store was small and if im not mistaken, all the proud race goodies are hanging on a long rack on one side. but in that rack, every piece was different from another. It was a magical yet substantial experience.
shredded shirts with padding, leather leggings, embellished tee, tailored coats...i was lucky to buy a shirt for a friend and she liked it needless to say.

Thats why im so excited to tell you guys about their SPRING SUMMER 2010 lookbook. Good job for choosing MARITA GANSE for the shoot. The dynamic duo RIK RASOS and PAT MOSBY did a great job and i respect them so much. I personally love the andryogyny and its minimalist avant garde aesthetic which is still wearable. I must say that its definitely not for the faint hearted and the generic-loving crowd.Not yer usual retail store either. oh im so excited to own the n1 crush tee! wear PROUDRACE!



check out their online store proudrace.tk/
also available at www.theblackmarket.sg/

10 comments:

  1. another post that yet again inspires me. i actually feel quite shamed that i dont have much grey in my wardrobe! a colour i definately have to invest in this summer for an urban luxe tone! hope alls well with you stylish karl!

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  2. babe! want the CRUSH shirt! ganda super!

    where can i get that? miss you miss you!

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  3. fantastic !!! me encanta el tshirt!! genial
    un besoo
    oxoxoxox

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  4. konshonchloe.. i personally love the n1 crush shirt tee as well. thanks. go check their websites//youll love them

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  5. nicole: true!! meron s site nila.check mo. add mo facebook ni rik rasos . contact mo xa..
    hehe
    i want yung green shirt ung nasa store mo. yung mahaba yung likod. ok?ok? gsto ko un!at yung pixie wedge ate! haahaha
    missu

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  6. charleston!!yah i agree. u should have one! but im trying to not wear gray in summer. coz it shows yer sweat marks easily.. hehe. i dont like sweatmarks hehe.u know what i mean. mwah

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  7. hahah! miss you too! we will have a shoot pa next week para maipost ko na sa site.. we are still fixing the date for kookie's pictorial =)

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